Step one
What are you starting with today?
Your Pin Producer can build your Pinterest campaign from scratch or turn content you already have into a Pinterest ready campaign.
Start from scratch
I need you to create my Pinterest campaign.
Choose this if you want Your Pin Producer to research what you should be posting, decide what to promote, plan your campaign, and eventually create the Pins for you.
Use my content
I already have images or content I want to market on Pinterest.
Choose this if you already have product images, graphics, photos, social content, or other visual assets and want Your Pin Producer to figure out how to market them on Pinterest.
Use my content
Let's see what you're working with.
Upload the content you want to market. Your Pin Producer will figure out how it fits into your Pinterest strategy.
Business
Let's start with your business.
Tell Your Pin Producer what you sell so it can figure out what you should be pinning.
Section 1 of 4
The basics
Plain language is better than polished language here. This gets read literally.
Two or three sentences. Who it serves and what it helps them do.
Categories, not a full list. The individual offers come next. If you sell something physical, say so here, and set the format in Brand so the Pins are built around the real thing rather than an invented one.
Section 2 of 4
Your offers and destinations
Every Pin has to point somewhere real. Traffic can only be sent to a destination you enter here. At least one offer with a URL is required.
Anything else Pins could point to. One per line. Include the full URL.
Section 3 of 4
Audience and goals
Describe the person, not the demographic bracket.
Section 4 of 4
Guardrails
This is where you say what to leave alone.
Offers you want prioritized this quarter. Offers you marked as priority above are already weighted.
Anything that exists but should not be pinned yet.
One per line. These are hard exclusions.
Brand
Make it look like you.
Give Your Pin Producer the visual rules it should follow when planning your content.
Section 1 of 4
Color and type
Hex codes separated by commas.
Name the display font and the body font.
Section 2 of 4
Look and feel
How the finished Pin should feel at a glance.
This decides what has to be in the picture. A Pin selling files with nothing but paper on the desk sells the wrong thing.
Section 3 of 4
Rules
Anything that must appear. One per line.
One per line. These are hard exclusions.
Section 4 of 4
Visual references
A written description of a style gets you an approximation. Five real Pins get you your style. This is the single biggest thing you can do for the quality of what comes back.
Go to your Pinterest profile, save five Pins you are proud of, and add them here. Only the look is copied, never the words or the subjects.
Tell us where your Pins belong.
Add the boards and destinations Your Pin Producer can use when building your campaigns.
Section 1 of 2
Your boards
Open Pinterest, look at your own boards, and add the ones you want Pins going to. Every Pin is assigned to a board on this list and none will ever be invented, so a board that is not here will never be used. At least one is needed. Three to six is a comfortable spread.
Section 2 of 2
How you want to publish
A new account posting five a day reads as spam. This caps the cadence until the account has some history.
Five Pins a day is the ceiling here. That is this product's guardrail, not a Pinterest limit.
What already works
Proven performance outranks everything else in the decision order. If you have it, put it here.
One per line or separated by commas. They get grouped into themes.
One per line or separated by commas.
One per line. Include the hook or the title if you have it.
Impressions, saves, outbound clicks, top boards. Optional.
One per line. Search your keywords on Pinterest and paste the titles of Pins that keep showing up. Only the shape is copied, never the words. Five is enough to change the output.
Research
Here is what is coming.
Four horizons get read before anything is recommended, and the plan follows when search interest starts rising, not the date on the calendar.
Strategy
Your next campaign
Campaign
Your next Pins
One strategy.
Produce
Your Pins are ready for production.
Your Pin Producer has prepared everything ChatGPT Work needs to create your Pins. Take your production file into ChatGPT Work and let it create the campaign for you.
Quality control
Checking every Pin.
Package